Found a Bejam label on one of Auntie June's millions of old ice cream tubs. Peeled it off and Pratt Stack it onto my bureau. Look how keel and simple it is. Not for this label the dropshadows and fake condensation.
Back in the 80's, me & the Junemeister used to go down Bejam's every Friday night to stock up for the week*. A highlight was seeing another kid that'd been misbehaving getting a public smackbum from its mum.**

*I am aware of how depressing/common this sounds.
**Auntie June never smacked me, hence the me being so spoilt.